5 useful image tools every social marketer needs

You probably don’t need us to tell you the importance of including images in your social media posts. Research has consistently shown that pairing compelling images and other multimedia assets with your content will get you more engagement than just text-heavy posts.

For instance, an image in a Tweet can boost engagement by up to 313 percent, and blog posts with images get more than double the views than those without. It has also been shown that if a piece of information is paired with a relevant image, consumers retain 65 percent of the information up to here days later.

However, If you often work with social media, it will not be unknown to you how every platform requires different dimensions for the images you upload. While this can be a tedious job, these dimensions ensure that you’re creating the optimum photo for that position or location, whether it’s a Facebook cover photo or a Twitter header.

Fortunately, there are a range of tools available online that makes photo-editing an easy and effortless task. So, if you have no idea where to begin with making your images as visually-engaging as can be, then fear not- there are tools for that!

Here are five tools that can help you better manage your images for higher social engagement.

Social Image Resizer Tool

With many rules and regulations concerning image size on social media sites, it can be tough keeping track of them all. For instance, Facebook requires 315px by 851px for its cover photo, whilst Twitter requires 1500px by 500px.

With Social Image Resizer Tool, you need not worry about the differing dimensions. Simply select the social media channel you wish to generate your image for, and the tool resizes your photo accordingly.

Pablo

With this handy tool, you can create the image you need in less than 30 seconds. Pablo also offers features such as inserting your quote, adding a secondary text or logo, changing text size, color, and background. The tool gives you the option to choose from a range of ready images or to upload your own. Once you’re done editing, this image can be shared directly to social media networks, or alternatively places in Buffer to be scheduled for later sharing.

Pinwords

This tool lets users add a quote or caption to one of six typographic layouts. This added text can be easily shuffled around as well as edited in size. You can upload images to work on from the web or from your own files. Once you’re done, you can share your work via Facebook, Tumblr, Pinterest, Twitter or email.

Infogram

Infographics are a visually compelling medium that, if done well, can communicate complex data in a visually attractive format. Infogram is a simple tool that allows you create brilliant infographics quickly.

It has easy to use features, and comes with a range of infographic templates for you to choose from.

Alternatively, if you have more time on your hands, you can create your infographic manually using charts from the cart list, and inserting your own data set.

This app also comes with additional features from US$15 per month, such as the option to replace the infogram logo with your own logo.

ReciteThis

In the world of social media, quotes are one of the most share-able pieces of content. ReciteThis is a tool that allows users to create quote images easily and efficiently. Users simply type in a quote, and a live preview will be shown to you. Pick the template you like best and from this you can post directly to five different social media sites.